How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The issue with link building is that it doesn’t go away. No matter how often…

How I Recovered from Panda by Banning Google

How I Recovered from Panda by Banning Google

A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…

Google Authorship Markup Disadvantages Everybody Ignores

Google Authorship Markup Disadvantages Everybody Ignores

[Update: Google’s support for authorship markup has been discontinued by now.] One of my favorite SEO pundits is AJ Kohn. AJ is an eager early adopter of Google+ and Google authorship markup. That’s the thing that lets you display your…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

After the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers completely.   New and shiny content marketing vs…

Connecting People for Fun and Profit with Minimal Effort

Connecting People for Fun and Profit with Minimal Effort

* In my last post I focused on influencers, who they are and how they get there. At the end I concluded that most of us are not influencers by design.   Influencers vs connectors Not everybody can become a…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

* Influencers are the new elite of the Internet age. We all want to connect with them, we all want to become influencers.   Do you really want to become influential? Today I do not want to focus why it…

Pinterest Optimization for SEO Machos

Pinterest Optimization for SEO Machos

* “Pinterest Optimization for SEO Machos” is a guest post by Adrienne of Pongra. I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus improved the readability…

Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building as applied using…

Here Comes the Future: Teaching Social Media

Here Comes the Future: Teaching Social Media

“Here Comes the Future: Teaching Social Media” is a guest post by Dustin Verburg. I added the image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…

Idiotically Simple Ways to Make Your Crap Content Stand Out

Idiotically Simple Ways to Make Your Crap Content Stand Out

Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.

A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

How to Use the Google Disavow Tool for NOT Against Negative SEO

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called “negative SEO“ by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

* For a week I wasn’t able to contribute much on social media. I was sick the week before so I had lots of work to do. Nonetheless I incited a small debate on Google+.   When social media aren’t…

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, I really got fed up an done day I banned Google on this blog. You will believe what happened next. In sheer numbers I get less “traffic” of course. Often traffic from Google is not desirable though. I…