How Link Building Really Works for SEO – By Attracting Links
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
The Inconvenient Truth about SEO
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
Connecting People for Fun and Profit with Minimal Effort
* In the past I already focused on influencers: Who are they? How did they get there? Who cares! At the end I concluded that most of us are not influencers by design. Today I want to focus on what…
Do You Have What it Takes to Become an Influencer?
Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…
Pinterest Optimization for SEO Machos
* “Pinterest Optimization for SEO Machos” is a contribution by Adrienne of Pongra. To spice things up I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus…
How Relationship Building for SEO Works Without Link Begging
It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…
Here Comes the Future: Teaching Social Media
“Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…
Idiotically Simple Ways to Make Your Crap Content Stand Out
Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.
A Simple Content Strategy for a Business Blog
* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…
Content is Tyrant: Is it Publish or Perish for Everybody Now?
* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…
How to Use the Google Disavow Tool for NOT Against Negative SEO
* Google created the problem of so called “negative SEO“. How? By taking “manual action” on inbound links webmasters have no control over. Instead of just discounting “unnatural links” pointing to your site Google will make you responsible for them!…
Do Social Media Conversation, Engagement & Sales Suck?
* Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…
Readability Advice: Lorem Ipsum Yourself! Design Content!
* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. One day I asked a blogger to improve his post readability. Why? Otherwise my…
Web Design by Itself is Worthless
It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of Web…
Social Updates You Need to Build an Audience!
* Are you into blogger outreach and relations? I do it for clients. When I start I often have to explain what it is. The most important thing is the value proposition I said last time. On the other hand…
Advantages of Google-Free Blogging
* OK, I really got fed up and one day I banned Google on this blog. You will believe what happened next! In sheer numbers I got far less “traffic” of course. Often traffic from Google is not desirable though….
What is Your Value Proposition and How Do You Present it?
Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of every business website or even online interaction! It’s the value proposition. I’ve been doing a lot of blogger outreach…
This is Why Google Search is Bad and What Engine to Use Instead
Do you think Google sucks? I’m not a big friend of Google search either. In this post I reflect on how bad the Google search experience is nowadays. To solve the problem I will suggest a better alternative or rather…
