10 Google Social Search Optimization Techniques

10 Google Social Search Optimization Techniques

The new by default personalized search by Google is a big paradigm shift in SEO.  I’ve already written about the changes personalized search will bring for blogging social media search engine optimization etc. I prefer to call it social search…

12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

Twitter Lists for SEO How to

Twitter Lists for SEO How to

Twitter allows you to organize accounts into lists using its Web interface. Twitter clients like TweetDeck also support Twitter lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always on…

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging for several years privately, then a few professionally and still do on several business blogs. By now I have made most mistakes you can…

Speed Up Firefox the No Bullshit Way

Speed Up Firefox the No Bullshit Way

Over the years I’ve tried numerous ways of speeding up Firefox. Most posts on that topic make you change some hidden preferences and such. I say: That’s bullshit! I’ve never experienced much of an improvement after making some voodoo tweaks….

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

101 Tweets on How to Use Twitter

101 Tweets on How to Use Twitter

How to Twitter? A question asked by millions of clueless but eager to learn new Twitter users. First off: It’s either “how to tweet?” or “how to use Twitter?” The rest isn’t that simple. Twitter seems to be simple from…

Freemium for Blogs

While contemplating business models for my blog one idea has been the nowadays common freemium model. Freemium means a basic free product and additional premium services. It’s very popular with software. What does freemium for blogs mean though? What premium…

SEO 2.0 Services 3.5$/h

SEO 2.0 Services 3.5$/h

Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 15+ years now…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

For a while I’ve been blogging less than usual so that in the meantime I got fewer visitors and also fewer comments. In times like these I get more comments for the SEO of it than comments out of the…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…

Smart Ways to Influence Social Media Traffic

Smart Ways to Influence Social Media Traffic

With the meteoric rise of Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic in the thousands…

5 Things I Learned about SEO from Taking a Few Days off

5 Things I Learned about SEO from Taking a Few Days off

A spontaneous trip to the sea I took a few days off this week on the coast of the Baltic Sea. We just went there without booking a hotel or something. I don’t know about elsewhere but in Germany the…

The 7 Most Pressing Reasons to Control Google & Search not SEO

The 7 Most Pressing Reasons to Control Google & Search not SEO

An anonymous posting on Techcrunch proposes the regulation of Search Engine Marketing and Optimization – at least in the headline. Actually the article deals with the urgent need to regulate Google and proposes radical open source like transparency as a…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad. I prefer to spread the SEO…

Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever. I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpasses any…

Think Relationships not Technology

Think Relationships not Technology

Many stingy webmasters are afraid that links from User Generated Content (UGC) in general are draining their PageRank. Is your site authority leaking through comment links? Does linking out hurt you on Google? Are links scary?   Linking out is…

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

* Finally Matt Cutts of Google has confirmed that one of the most used SEO 2.0 tactics, linking out, is an important ranking factor. Why listen to Matt Cutts this time? Matt Cutts of Google is seldom relevant to the…