The Right Blog at the Right Time

My blogging journey has been long and winded by now. I feel like looking back and analyzing. Was it worth it? Am I where I expected to be? Did I reach my goals? Does blogging make sense for business? Did…

Sex, permission marketing and social media – The ultimate Ménage à trois

This naughty guest post is brought to you by James Duthie from Online Marketing Banter and is in no way endorsed by the fine people at SEO 2.0. What do sex, permission marketing & social media have in common? It…

What is Advanced SEO?

Advanced SEO is not clearly defined but many people already seem to agree what it is. My personal impression as to this inherent definition is: advanced SEO appears to consist of complex web development and analytics tasks leading to higher…

The 10 Worst Findability Crimes Committed by Web Designers & Developers

The 10 Worst Findability Crimes Committed by Web Designers & Developers

* Web designers & developers often focus on web standards, table-less layouts or CSS effects like styled lists or sidebars e.g. All these things are perfectly OK unless they are executed at the expense of findability. Yes, findability is the…

Short URL Services

Short URL Services

What to do when you need short URLs (concise Internet/Web addresses or URL forwarding) for Twitter or elsewhere? Either you use the proprietary t.co shortener by Twitter itself big Google’s URL shortener goo.gl or bit.ly where .ly stands for Libya…

Top 10 URL Design Failures of Famous Websites

Top 10 URL Design Failures of Famous Websites

Famous painting, image by caribb, but no clue in the URL: http://flickr.com/photos/caribb/2355878576/ Do you know what the New York Times, the World Bank, WordPress.com, PHP.net and others have in common? Their URLs suck! A few days ago my list of…

Top 10 Fatal URL Design Mistakes

Top 10 Fatal URL Design Mistakes

* URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes all over the…

Confidential: 22 Google Laws Leaked

A source within Google has leaked this list of 22 Google laws. These confidential laws are not meant to be known by the public so make sure to spread the news before this site gets shut down. They cover 3…

Top 10 Benefits of Speaking at Search Engine Conferences

Top 10 Benefits of Speaking at Search Engine Conferences

One day instead of working I went to SES Hamburg (a leading search engine conference, a side note for the uninitiated) to have some fun. I showed off my fair trade Panama hat (yes, I tricked you, I don’t actually…

How to Spot Content Theft on Social Media and Elsewhere

Content theft runs rampant on social media. Sites like Pinterest and Tumblr are heavily targeted by sites that capitalize on stolen content. They use images and sometimes also text with no attribution to the original artist photographer writer   Content…

SEM (Scanning Electron Microscopy) Demand Skyrockets

SEM (Scanning Electron Microscopy) Demand Skyrockets

SEM Lymphozyte. Source.Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM…

How to Find Out How a Blog Performs Over Time

How to Find Out How a Blog Performs Over Time

Why would you want to find out how a blog performs over time? You want to see whether you made some progress or whether your blog is stagnating. How can you do it?    Like analytics tools but better Most…

Are You SEO 2.0 Enough to Join Our Tribe?

People follow me on Twitter with no or even worse bad credentials. Most just lurk while others try to send me their articles without ever engaging before. Now I don’t use crude buzzwords but in case you want to join…

Introducing Traits of Green SEOs

Introducing Traits of Green SEOs

* When one of my favorite green blogs was looking for an SEO expert I was seriously tempted to quit everything else and do green SEO full time.   The best of us look beyond profits Some of the most…

Bloggers: To Get Attention Go Where the Attention is

Bloggers: To Get Attention Go Where the Attention is

*While blogging I often made the mistake of trying to raise hell or be spectacular to get attention from readers. You really have to be amazing, outstanding and useful to achieve this goal.   Part time blogger? As I’m still…

WordPress Theme Customization: How to Simplify like a Web Dev

WordPress Theme Customization: How to Simplify like a Web Dev

Most WP themes need heavy customization or rather fixing. It’s bug fixing but also removing all the visual flaws only a Web developer can notice.

Top 10 Most Known Internet Lies Translated

Did you notice that on the Web some words never mean what they sound like or were intended to mean in real life or when first coined? Some terms and expressions just do not reflect what they were meant for…

Modern SEO Forums Alternatives

John Carcutt asks at Search Engine Journal: Are SEO forums still needed? In my opinion: No. I stopped using SEO forums several years ago. Even my favorite one, SEO Refugee bored me. Why? People on SEO forums are often inaccurate…

10 Coding Guidelines for Perfect Findability and Web Standards

Perfect findability and web standards can be achieved with the same means when it comes to coding. Thus I compiled a very simple list of 10 coding guidelines for perfect findability and web standards everybody can easily memorize and implement:…

Google Clean Up of Fakes: Most Likely Ban Candidates

Google Clean Up of Fakes: Most Likely Ban Candidates

Reports pour in that Google plans to clean up the web of fakes which are publicized to gain attention and links. Google “Head of Spam” Matt Cutts has been cited as saying that Google will “penalize” websites that use fakes…