SEO for Humans is Not About Google and “Content is King”

SEO for Humans is Not About Google and “Content is King”

Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

What the Numerous User Bans Can Teach Us about Social Media (Companies)

What the Numerous User Bans Can Teach Us about Social Media (Companies)

* Do you remember Digg? The site formerly known for “user driven social news” has shown its true nature one day by banning some of their most valuable and active users. They did not solely ban the spammers or those…

Firefox Extensions for Search, Website Optimization and SEO I Use

Firefox Extensions for Search, Website Optimization and SEO I Use

What Firefox add-ons does a holistic SEO 2.0 aficionado like Tad Chef use frequently? Here are the Firefox extensions for search, website optimization and SEO I use:   Google Search by Image This add-on searches Google by image on right-click…

7 Ways Self Promotion Hurts Yourself on Social Media

7 Ways Self Promotion Hurts Yourself on Social Media

* Many webmasters still assume that self promotion is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most social media experts will disagree though. There are…

How Can Websites about Boring Topics Succeed on Social Media?

How Can Websites about Boring Topics Succeed on Social Media?

* A reader asked a very important question in the comments which many people ask: How can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

* Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without self-promotion. Sounds impossible? Then fasten your seat belts!   Why spread the word and not keep it secret? Why am I revealing the…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

* I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Some people even commit…

Wall Street Down, SEO Up: 7 Reasons Why

Wall Street Down, SEO Up: 7 Reasons Why

Wall Street, Utah by mandj98. Don’t read the papers at first in the morning, usually they ruin your day! Remember when Wall Street broke down and created the financial crisis? Banks crumbled and corporate capitalism turns to “state capitalism” as…

10 Scariest and Most Annoying Facts about Google Chrome

10 Scariest and Most Annoying Facts about Google Chrome

* When I wrote that Google Chrome is not a good idea the post got popular really fast and got debated a lot ever since. I tested Google’s new browser nonetheless and even before I could find out “how much…

7 Reasons Why Google Chrome, the New Google Browser is a Bad Idea

7 Reasons Why Google Chrome, the New Google Browser is a Bad Idea

* Do you remember the browser wars? No, I don’t talk about Star Wars, the browser wars. In the prehistoric era of the Web we had Netscape Navigators which guided us through the World Wide Wait. Netscape 2, 3 and…

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

You certainly know the metaphor with the glass and the liquid. It’s featured in lots of more or less uplifting Hollywood movies like Groundhog Day for example.   Is the glass half full or half empty? For those readers who…

10 Google Operators for Advanced Search I Use Daily (and You Should Too)

10 Google Operators for Advanced Search I Use Daily (and You Should Too)

While using Google not only as a searcher but also as a search engine aka website optimizer I apply so called advanced search operators which in fact aren’t that advanced once you know them. Still most people don’t use them….

Google Suggest Effects on SEO, Search Usage and Business

Google Suggest Effects on SEO, Search Usage and Business

Who the hell is the Gossip Girl? Google Suggest offers users possible search queries based on the number of searches and results. When you start typing your search query Google suggest popular keywords or phrases to search for. Ever since…

How to Write for Subscribers: Rules of Advanced Blogging

As this blog has reached a critical mass of over 1000+ subscribers it’s time to change my writing and content creation strategy. Indeed I already did change how I blog. Did you notice? What is the difference between blogging for…

3 Search Marketing Magazines in Print

3 Search Marketing Magazines in Print

It seems like only a few months ago there were no search marketing or back then SEO/SEM magazines in print but it’s not true. Right now we have already three and the first one of them, Search Marketing Standard has…

Top 7 Annoying StumbleUpon Mistakes

Top 7 Annoying StumbleUpon Mistakes

Mistakes, by electrospray. OK, I’m nearing my 10.000 “like it” stumbles (only ca. 1000 left) and I’m wondering how I can help people to make better use of StumbleUpon and not repeat the same mistakes over and over. Well, I…

10 Usability Sins that Make me Bounce and Never Come Back

10 Usability Sins that Make me Bounce and Never Come Back

Bounce rate means the number or rather percentage of people who leave your site instantly after taking a look for less than a second. Many people bounce due to your own mistakes as a web designer or blogger. I collected…

When Yahoo Search Results Turned Sour

When Yahoo Search Results Turned Sour

SEO 2.0 rankings for the keyphrase [SEO 2.0] during summer 2008, a Raven chart. In mid 2008 Yahoo updated their Index to offer “more relevant results” which allegedly were “more like Google“. I was amazed to find out that the…

How (Not) to Pitch Me on Social Media

How (Not) to Pitch Me on Social Media

*With more than 100k+ followers on Pinterest, 10k+ on Google+ and 5k+ on Twitter I guess I’m quite popular by now. Until recently this fact was largely ignored by most people. I did not receive many pitches to share content…

How Trust Made my Blog Triumph: 1000 Subscribers

How Trust Made my Blog Triumph: 1000 Subscribers

Dear reader, if you’d ask me what the single most important factor in the success of my blog is I would reply: trust! Trust is a tool that enables you to communicate and work together with people. In blogging like…